Startup details

History is hidden in plain sight. Everywhere you go, there is a hidden story about people and events. But we cannot access these stories. And this is why we feel disconnected from our city and our heritage.


To breathe life into places through user generated stories of their historic people and events. So people can enrich their lives and know their place in history.


Pre-revenue proof-of-concept.

Stories – History is everywhere


Market size and share
Addressable market of 1 billion urban people (smartphone IOS and Android) globally. 1:10,000 market share (100,000 downloads) in 5 years to 1:100 (10,000,000) in 5 years.


Customer segments
Targeted core market user segments:
(1) Young urban iPhone users (innovators)
(2) Young urban Android users
(3) Children and parents
(4) Mature audience (laggards)


Targeted customer segments:
(1) City governments
(2) Academic institutions
(3) Retail outlets connected to places of interest


Value Proposition
Download an app to enjoy and share user generated stories connected to geo locations (places) of historic people and events.


Content generators and consumers share prompts app dowload to new users.
PR, word-of-mouth, and social media campaigns. Online download. App store top lists. Android Play top lists.
Travel magazines online ads. Inflight magazine ads.
University and school competitions.


Customer Relationships
App store downloads.
Squeeze page download.
Lists, trails, history maps and prompts.


Revenue Streams
A three sided business model: User content generators. User content consumers. Professional content providers.
Free for users. Fees for professional content providers. Share of income from users generating content for professional providers. Advertising and list ownership (moderators) fees.
3 year target (from full launch) of $10 million per month. 5 year target of $100 million per month).


Key Resources
App. App store presence.
Sales force to sign up professional content providers and create income opportunities (competitions, lists, sweepstakes).


Key Partnerships
Early bird professional content providers (academic institutions, city governments, retail outlets).
Early bird content generators.


Cost Structure
UX/UI and Tech Development team OpEx
Marketing/Sales team OpEx
Tech infrastructure OpEx and CapEx


100 Day Pilot Plan
Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).
Minimum Viable Market: Close to home first customers (presales).
Minimum Viable Team: To to three people to cover Customer promise/sales and Product development/delivery.
Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($60,000).


100 Day Launch Plan from spring 2018 will bring forward Series 0 version roadmap, sell to first 100 customers with team of customer developer, product & delivery developer, and revenue model developer at minimum CapEx investment.

Full Launch scheduled from fall 2018. Depending on backing from investors (syndicate).

Startup Team


#035 Astronaut / Customer Developer


#048 Astronaut / Product Developer


#048 Astronaut / Business Model Developer