History is everywhere


History is hidden in plain sight. Everywhere you go, there is a hidden story about people and events. But we cannot access these stories. And this is why we feel disconnected from our city and our heritage.


To breathe life into places through user generated stories of their historic people and events. So people can enrich their lives and know their place in history. 


Pre-revenue proof-of-concept: Customer Promise, Product Deliverability, Revenue Model.

Market size and share

Addressable market of 1 billion urban people (smartphone IOS and Android) globally. 1:10,000 market share (100,000 downloads) in 5 years to 1:100 (10,000,000) in 5 years.

Customer segments

Targeted core market user segments:
(1) Young urban iPhone users (innovators)
(2) Young urban Android users
(3) Children and parents
(4) Mature audience (laggards)

Targeted customer segments:
(1) City governments
(2) Academic institutions
(3) Retail outlets connected to places of interest

Value proposition

Download an app to enjoy and share user generated stories connected to geo locations (places) of historic people and events.


Content generators and consumers share prompts app download to new users.

PR, word-of-mouth, and social media campaigns. Online download. App store top lists. Android Play top lists.

Travel magazines online ads. Inflight magazine ads.

University and school competitions.

Customer relationships

App store downloads.

Squeeze page download.

Lists, trails, history maps and prompts.

Revenue streams

A three sided revenue model: User content generators. User content consumers. Professional content providers.

Free to users. Fees for professional content providers. Share of income from users generating content for professional providers. Advertising and list ownership (moderators) fees.

3 year target (from full launch) of $10 million per month. 5 year target of $100 million per month).

Key resources

App. App store presence.

Sales force to sign up professional content providers and create income opportunities (competitions, lists, sweepstakes).

Key partnerships

Early bird professional content providers (academic institutions, city governments, retail outlets).

Early bird content generators.

Cost structure

UX/UI and Tech Development team OpEx.

Marketing/Sales team OpEx.

Tech infrastructure OpEx and CapEx.

Stories Team

These heroes developed and proved Stories’ Customer Promise, Product Deliverability, and Revenue Model.

#035 Bendik Knutsen-Øy
Customer Developer

#048 Abdul Wahab Majeed
Product Developer

#036 Marit Strøm-Pedersen
Revenue Model Developer

Abdul Qadir

Li Zhang


As a Moonwalk company, this startup is developed in 100 days stages from conception to growth.

100 Days Pilot Plan (in progress)

Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).

Minimum Viable Market: Close to home first customers (presales).

Minimum Viable Team: Two to three people to cover Customer promise/sales and Product development/delivery.

Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($62,500).

100 Days Launch Plan (later stage)

Series 0 production roadmap and products. 

Sell to first 100 customers. 

Team of customer developer, product & delivery developer, and revenue model developer.

Minimum CapEx investment.