Startup details

Knowledge workers spend 2.5 hours a day just searching for information. That’s 30% of each day at work. And still they feel left behind.


To turn knowledge workers into instant field experts with a behind the scenes AI assistant searching the web while they are busy working.


Pre-revenue proof-of-concept.

Professor Watson – Your AI assistant


Market size and share
Addressable market of 1 billion knowledge workers globally (developed markets in US, Europe and Asia). 1:100,000 market share (100,000 subscribing customers) in 3 years to 1:1,000 (1,000,000) in 5 years.


Customer segments
Three-step core market segment approach:
(1) Consultants providing field expertise to clients.
(2) Academics trying to keep up with their field.
(3) Any knowledge worker.


Value Proposition
A behind the scenes AI assistant searching the web while you are busy working. Giving you subtle heads up of the best content and entities (people/organizations) within the scope of what you are working on. An app for download to PC/Mac/iPad.


PR, word-of-mouth, and social media campaigns.
Online order/subscription self-management.
Consultancy direct sales campaigns.
Academics special institutional pricing campaigns.


Customer Relationships
Subscription self-service start/pause/stop.
One click away customer service: Ask us anything hour. Live online chat customer service.


Revenue Streams
One price subscription monthly fee at <$19/month. 3 year target is $2 million monthly recurring revenue (from full launch) growing to $20 million in 5 years.


Key Resources
App development and versioning.
AI infrastructure and development.


Key Partnerships
Consultancy endorsements: McKinsey + Accenture + BCG
Academic endorsements: Harvard, IIT, Cal-Tech
Google/IBM Watson, other


Cost Structure
UX/UI and Tech Development team OpEx
Marketing/Sales team OpEx
Tech infrastructure OpEx and CapEx


100 Day Pilot Plan
Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).
Minimum Viable Market: Close to home first customers (presales).
Minimum Viable Team: To to three people to cover Customer promise/sales and Product development/delivery.
Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($60,000).


100 Day Launch Plan from spring 2018 will bring forward Series 0 production roadmap and products, sell to first 100 customers with team of customer developer, product & delivery developer, and revenue model developer at minimum CapEx investment.

Full Launch scheduled from fall 2018. Depending on backing from investors (syndicate).

Startup Team


#045 Astronaut / Customer Developer


#047 Astronaut / Product Developer