Alternative medicine validation club

It’s a jungle out there. I want natural medicine to make real claims. And hold them responsible. 

Let’s make a safe haven consortium of alternative medicine products ready to make health claims under quality control scrutiny of its market. Based on an agreed and advertised system for claims, enforcement and retribution. Where unit of one is the quality control and revenue model. And the market is the judge of claims.

Vox Populi

We can be the voice of the people. And turn those voices into action. Without filter. Without hesitation.

The independent

We can organize without permission. Develop solutions to disrupt industries. No-one can shut us down. Because we are independent.

Patent demise

Big Pharma protect their investment through patents and expensive development steps. We can satisfy customers without patents. And improve along the way.

Modern medicine power

Alternatives to monopolized patent Pharma treatments are wiped out by law or ridiculed by the best paid global lobby and media.

Secrecy fallacy

Medicine is secretive in the name of competition and patients’ interest. Is it time to democratize it and make people part of both the priorities, development, and cures?

What works for you...

…might work for me. I want to know what works for others with the same diagnosis? Do we need to keep all treatment information a secret?

A pack a day keeps lung cancer away?

Should we believe experts? Let’s make our own judgements. With standards different than those benefiting from status quo.

Same cure fits all?

Cure the masses is what pays? As people become connected, and individual data is shared and analyzed on a grand scale, new approaches to medicine can emerge.

Health research is expensive?

Expensive research keeps competition away. Can people team up to conduct it? Pay for it? Own the results?


User centric offerings and communication. Predictive inventory and distribution. Make new offerings from own infrastructure knowledge.


Bypass middle-men. Customers are quality control. Digitized process and efficient production hubs no customer ever knew of or cared about. It just works.

Consorzio del Prosciutto di Parma

Cheap to farmer with upside multiple. Quality control and revenue on smallest unit. Fight for integrity of brand.

Alternative medicine validation club


450 million Europeans (60%) use alternative and complementary medicine. They feel uninformed and at heath risk as providers are prohibited from making public health claims. 


LUMIN is a members club with policies and governance that allows company members of alternative and complementary medicine providers to make health claim that then is validated by the clubs’ user members. This will better inform users and make more money for serious providers.


LUMIN is a club with specific rules for its provider and user members. LUMIN encourage provider members to make specific health claims to be validated by users’ experience. LUMIN does not operate outside the club, nor take any responsibility for claims or experiences. LUMIN has aligned interest with its providers and users through its organization and revenue model. 

Entry market

LUMIN starts with a handful recognized alternative medicine providers with an active user base. LUMIN tests its proprietary claims and validation system in closed feedback loop with providers and users to develop a rigorous system.

Democratize Health:

Alternative medicine validation club

Customer + Promise

Right customer: 33 user interviews and 18 provider interviews confirm that alternative and complimentary health providers are the right customers and that 60% of the general population over 15 of age are the users.

Right promise: Providers confirm wish to make health claims at the scrutiny of users. They believe it will make more money for serious players.

Product + Delivery

Right product: 3 iterations of the offerings by donation of products from one provider and testing with feedback on real users. Learned that it is crucial with well crafted and specific health claims.

Right delivery model: Users search and evaluate offerings online, this represents no change in habit. The membership club model is crucial to be allowed to promote claims.

Revenue Model

Right revenue model: Affiliate revenue model is the aligned interest of users, providers, and Lumin Club. As only better crafted and more specific and well documented claims will make money.

Is this your Moonwalk?

As a Moonwalk company, this startup is developed in 100 days stages from conception to growth. We are now approaching stage 3 of 4. Want to join us?

Apply now
100 Days Challenge & 100 Days Startup Project

Stage 1: Fall 2017

We now understand the Challenge – how to Democratize Medicine – better than anyone; we aligned our Approach; and framed our Constraints. 

Key Insights: We surfaced our Unfair Advantages, uncovered the Big Pains of our stakeholders; flipped the Domain Orthodoxies; and got inspired by Industry Disruptors.

Moonshots: We charted missions from our insights that can salvage pains of billions.

Startup Projects: We crafted and ranked a portfolio of startup projects that each solve parts of the challenge.

Stage 2: Spring 2018

Design & Prove Customer & Promise.
Design & Prove Product & Deliverability.
Design & Prove Revenue Model.

Join us for 7 weekends on-site in Oslo or online. Be a Customer Developer, Product Developer, or Revenue Model Developer.

100 Days Startup Pilot

Stage 3 of 4 starts September 2018. Apply now.

Minimum Viable Product: Prototype that works to unsupported showcase the customer experience.

Minimum Viable Market: Close to home first 10 customers (pre-sales).

Minimum Viable Team: Two to three people to cover Customer Promise/Sales and Product Development/Delivery and Revenue Model.

Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 600,000 ($75,000).

Are you a Customer Developer? A Product Developer? A Revenue Model Developer? Work for mix of shares and salary. 

Apply now
100 Days Startup Launch

Stage 4 of 4 starts February 2019. Apply now.

Launch version 1 of this startup.

Perfect Marketing & Sales: Find the keys to systematically attract and retain customers. 

Perfect Product & Delivery: Find the keys to systematically develop and deliver the product (service).

Perfect Revenue Model: Find the keys to systematically develop and operate the revenue model.

Minimum Viable Investment: Just Launch and Operating Expenses (time/product cost) of kr 1,000,000 ($125,000).

Are you a Customer Developer? A Product Developer? A Revenue Model Developer? Work for mix of shares and salary. 

Apply now