Startup survival tools for entrepreneurs


Entrepreneurship has an appalling failure rate. Out of millions of new startups each year, only 1 in 100 will get funded. Only 1 in 10 of those funded will be a hit. Most entrepreneurs will fail. And be worse off than when they started.


To help entrepreneurs survive the startup jungle with a machine learning optimized step-by-step digital guide and tools. To save them pain, time, and money and to dodge startup killers.


Pre-revenue proof-of-concept: Customer Promise, Product Deliverability, Revenue Model.

Market size and share

Addressable market of 10 million new startups (growth ambition tech companies; 10% of all incorporated companies) globally. 1:1,000 market share (10,000 subscribing customers) in 3 years to 1:100 (100,000) in 5 years.

Customer segments

Three core market segments:

(1) Experienced entrepreneurs that want to align a team on the leanest path to startup success (or failure).
(2) Newbie startup founders that want practical steps to successful entrepreneurship
(3) Investors and VCs that want their companies to have the highest probability of success with the minimum viable investment.

Value proposition

A no nonsense machine learning step-by-step online guide and tools in a low-risk month by month subscription. Add-ons guides and tools offered at a premium.


PR, word-of-mouth, and social media campaigns.

Online order/subscription self-management.

Entrepreneur and investor/VC events and online forums.

Advertising on Angel List, Angel News and other newsletter services.

Customer Relationships

Subscription self-service start/pause/stop.

One click away customer service: Ask us anything hour. Live online chat customer service.

Revenue streams

Freemium model with free trial/entry for single founder. Team subscription monthly fee at <$99/month. Additional fees for add-ons. 3 year target is $2 million monthly recurring revenue (from full launch) growing to $25 million in 5 years. 

Key resources

Cloud scalable live feed servers.

Guide and tools design and deployment.

Machine learning development and xmanagement.

Key partnerships

Entrepreneurship and investors/VCs forums and events.

Lean startup development experts.

Moonwalk (high performance startup system as baseline).

Cost structure

Startup system and workflow design.

UX/UI and Tech Development team OpEx

Marketing/Sales team OpEx

Tech infrastructure OpEx and CapEx

Instant Startup Team

These heroes developed and proved Instant Startup’s Customer Promise, Product Deliverability, and Revenue Model.

Next steps:

As a Moonwalk company, this startup is developed in 100 days stages from conception to growth.

100 Days Pilot Plan (upcoming)

Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).

Minimum Viable Market: Close to home first customers (presales).

Minimum Viable Team: Two to three people to cover Customer promise/sales and Product development/delivery.

Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($62,500).

100 Days Launch Plan (later stage)

Series 0 production roadmap and products. 

Sell to first 100 customers. 

Team of customer developer, product & delivery developer, and revenue model developer.

Minimum CapEx investment.