Online learning study groups


Online learning has a 85% failure rate. Others are trying to improve on online courses. No-one is targeting the real problem: Motivation, inspiration and deep learning.


To provide the standard of self-directed online study groups based on the proven Harkness table system to inspire participation and deepen learning.


Pre-revenue proof-of-concept: Customer Promise, Product Deliverability, Revenue Model.

Market size and share

Addressable market of 50 million (compared to 125 million on campus) higher education enrolled students (expected to grow to 300 million by 2025) globally. 1:10,000 market share (75,000 subscribing customers) in 3 years to 1:1,000 (1 million) in 5 years.

Customer segments

Two core market segments:

(1) Online only students.
(2) Blended learning students (online courses mixed with on campus learning)

Value proposition

Join the standard in self-directed online study groups based on the proven Harkness table system to motivate participation and completion and deepen learning. Sign up and organize with anyone.


PR, word-of-mouth, and social media campaigns. Online order/subscription self-management.

University campuses and student organizations.

Customer Relationships

Subscription self-service start/pause/stop.

One click away customer service: Ask us anything hour. Live online chat customer service.

Revenue streams

One price subscription monthly fee at <$19/month. 3 year target is $1,5 million monthly recurring revenue (from full launch) growing to $19 million monthly revenue in 5 years.

Key resources

Cloud infrastructure for live streaming.

Harkness Table experts.

Key partnerships

Academic institutions partnerships.

Online courses partnerships.

Student organizations partnerships.

Cost structure

UX/UI and Tech Development team OpEx.

Marketing/Sales team OpEx.

Tech infrastructure OpEx and CapEx.

Infinity Startup Team

These heroes developed and proved Infinity Startup’s Customer Promise, Product Deliverability, and Revenue Model.

Next steps:

As a Moonwalk company, this startup is developed in 100 days stages from conception to growth.

100 Days Pilot Plan (upcoming)

Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).

Minimum Viable Market: Close to home first customers (presales).

Minimum Viable Team: Two to three people to cover Customer promise/sales and Product development/delivery.

Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($62,500).

100 Days Launch Plan (later stage)

Series 0 production roadmap and products. 

Sell to first 100 customers. 

Team of customer developer, product & delivery developer, and revenue model developer.

Minimum CapEx investment.