Startup details

Online learning has a 85% failure rate. Others are trying to improve on online courses. No-one is targeting the real problem: Motivation, inspiration and deep learning.


To provide the standard of self-directed online study groups based on the proven Harkness table system to inspire participation and deepen learning.


Pre-revenue proof-of-concept.

Infinity – The standard in online learning study groups


Market size and share

Addressable market of 50 million (compared to 125 million on campus) higher education enrolled students (expected to grow to 300 million by 2025) globally. 1:10,000 market share (75,000 subscribing customers) in 3 years to 1:1,000 (1 million) in 5 years.


Customer segments
Two core market segments:
(1) Online only students.
(2) Blended learning students (online courses mixed with on campus learning)


Value Proposition
Join the standard in self-directed online study groups based on the proven Harkness table system to motivate participation and completion and deepen learning. Sign up and organize with anyone.


PR, word-of-mouth, and social media campaigns. Online order/subscription self-management.
University campuses and student organizations.


Customer Relationships
Subscription self-service start/pause/stop.
One click away customer service: Ask us anything hour. Live online chat customer service.


Revenue Streams
One price subscription monthly fee at <$19/month. 3 year target is $1,5 million monthly recurring revenue (from full launch) growing to $19 million monthly revenue in 5 years.


Key Resources
Cloud infrastructure for live streaming.
Harkness Table experts.


Key Partnerships
Academic institutions partnerships.
Online courses partnerships.
Student organizations partnerships.


Cost Structure
UX/UI and Tech Development team OpEx
Marketing/Sales team OpEx
Tech infrastructure OpEx and CapEx


100 Day Pilot Plan
Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).
Minimum Viable Market: Close to home first customers (presales).
Minimum Viable Team: To to three people to cover Customer promise/sales and Product development/delivery.
Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($60,000).


100 Day Launch Plan from spring 2018 will bring forward Series 0 production roadmap and products, sell to first 100 customers with team of customer developer, product & delivery developer, and revenue model developer at minimum CapEx investment.


Full Launch scheduled from fall 2018. Depending on backing from investors (syndicate).

Startup Team


#041 Astronaut / Customer Developer


#008 Astronaut / Product Developer