Food as Medicine

Yesterday, Øystein was too lazy to prepare healthy meals.
Today, he gets home delivered food as medicine meals.
Tomorrow, everyone enjoys food as their medicine and way to a healthy life.

Moonshot: Food as medicine

My meaning of a rich life is rotation of 5 dinner courses and taking the long route home. My habits are my enemies. And my nutrition is my vice. 

It is time to let food be my health savior. Let’s give the people healthier food plans they can stick to. Where they make one single decision: On – or off. A freedom of no choice plans made by people who know better. And with individual feedback loop and adjustment.

Startup: Flo

Meal plans to kill for. Keeps you alive.

‘i am late’ – ‘i love you’ – ‘what’s for dinner?’ (these are the 3 most common sms).

For modern living singles and families who feel the pain of infinite choice and lack the knowledge or willpower to change their diets, Flo is the expert meal-plans to die for of fresh daily delivered surprises. 

Unlike other meal services, Flo differs in that it offers food as medicine in an endless variety in daily, premium or special needs meal plans for singles, families or kids.

Next steps:

As a Moonwalk company, this startup is developed in 100 days stages from conception to growth. We are now approaching stage 2 of 4, and we invite you to join us.

100 Days Startup Project (stage 2 of 4)

Starts 10 February 2018. Only 3 seats per startup. Apply now.

Design & Prove Customer & Promise.

Design & Prove Product & Deliverability.

Design & Prove Revenue Model.

Join us for 7 weekends as a Moonwalk Astronaut. Be a Customer Developer, Product Developer, or Revenue Model Developer.

100 Days Startup Pilot (stage 3 of 4)

Starts September 2018. Apply now.

Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).

Minimum Viable Market: Close to home first customers (pre-sales).

Minimum Viable Team: Two to three people to cover Customer promise/sales and Product development/delivery.

Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 600,000 ($75,000).

Apply now

Join us

In the next 100 days (stage 3 of 4) we will pilot our startup. We will build our minimum viable product and delivery model and test it with minimum viable investment in a minimum viable market. To do it, we will deploy a minimum viable team of Moonwalk Astronauts: (1) Customer Developer and (2) Product developer and possibly a (3) Business Developer. We will work in teams – and learn from other teams doing the same. Supported by the best innovation system on the planet. Are you the Astronaut we are searching for?