Food as medicine

Yesterday, Øystein was too lazy to prepare healthy meals.
Today, he gets home delivered food as medicine meals.
Tomorrow, everyone enjoys food as their medicine and way to a healthy life.

Moonshot: Food as medicine

My meaning of a rich life is rotation of 5 dinner courses and taking the long route home. My habits are my enemies. And my nutrition is my vice. 

It is time to let food be my health savior. Let’s give the people healthier food plans they can stick to. Where they make one single decision: On – or off. A freedom of no choice plans made by people who know better. And with individual feedback loop and adjustment.

Startup: Flo

Meal plans to kill for. Keeps you alive.

‘i am late’ – ‘i love you’ – ‘what’s for dinner?’ (these are the 3 most common sms).

For modern living singles and families who feel the pain of infinite choice and lack the knowledge or willpower to change their diets, Flo is the expert meal-plans to die for of fresh daily delivered surprises. 

Unlike other meal services, Flo differs in that it offers food as medicine in an endless variety in daily, premium or special needs meal plans for singles, families or kids.

Flo Startup Team

These heroes develop and prove Flo Startup’s Customer Promise, Product Deliverability, and Revenue Model.

Customer Developer

Product Developer

Revenue Model Developer




Next steps:

As a Moonwalk company, this startup is developed in 100 days stages from conception to growth.

100 Days Startup Project

Starts 10 February 2018. Only 3 seats per startup. Apply now.

Design & Prove Customer & Promise.

Design & Prove Product & Deliverability.

Design & Prove Revenue Model.

Join us for 7 weekends as a Moonwalk Astronaut. Be a Customer Developer, Product Developer, or Revenue Model Developer.

Or join us online as a Moonwalk Innovator.

Apply now
100 Days Startup Pilot

Starts September 2018. Apply now.

Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).

Minimum Viable Market: Close to home first customers (presales).

Minimum Viable Team: Two to three people to cover Customer promise/sales and Product development/delivery.

Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($62,500).

Apply now

Join us

In 100 days we will prove that we have a customer. That we can deliver our products or service. And that we will make money so we don’t need charity to run our business. We will work in teams. Supported by the best innovation system on the planet.