Playful physical learning kits on subscription


Screens hijack the lives of 1 billion children and change their brains. Steve Jobs limited his kids’ screen time to two hours a day. Children need physical world learning. But most parents have already lost that fight.


To inspire and develop children with home delivered subscriptions of self-directed Montessori physical learning tools that maximize child development and relieves parent guilt.


Pre-revenue proof-of-concept: Customer Promise, Product Deliverability, Revenue Model.

Market size and share

300+ million addressable market of middle to upper-class households in Western Europe and the US (less than 60% of households). 1:10,000 market share (30,000 households) within 5 years and 1:1,000 (300,000) in 10 years.

Customer segments

Twin career parents, single parents and grandparents in middle to upper-class households in Western Europe and the US.

(1) Concerned about child development.
(2) Time constraints don’t allow for more parent and child play time.
(3) Ready to pay for parent guilt relief.

Value proposition

Subscriptions plan of home delivered self-directed Montessori inspired physical learning tools to maximize child development and relieve parent guilt. A perfectly designed gift for the child development stage. Transparency to curious parents. Inspiration to supporting parents.


PR, word-of-mouth, and social media campaigns. Online order/subscription self-management. Home direct delivery.

Customer relationships

Subscription self-service start/pause/stop.

Home delivery is ‘a gift’ for both the child (surprise) and the parent (happy child).

One click away customer service: Ask us anything hour. Live online chat customer service.

Revenue streams

One price subscription monthly fee at <$100/month with a 60% margin. 5 year target is $3 million monthly recurring revenue (from full launch) growing to $30 million in 10 years.

Key resources

Expert learning tools selection and learning kit design.

App development of self-guided child instruction and curious parent info/guide.

Production: Production design, sourcing and production planning.

Key partnerships

Home direct distribution. Montessori experts and community.

Cost structure

Product/Development team OpEx.

Marketing/Sales team OpEx.

Transport OpEx.

Kit production OpEx and CapEx.

Cubiq Team

These heroes developed and proved Cubiq’s Customer Promise, Product Deliverability, and Revenue Model.

#043 Evin Guler
Customer Developer

#044 Ken Healy
Product Developer

Chris Sadler

Vebjørn Loen


As a Moonwalk company, this startup is developed in 100 days stages from conception to growth.

100 Days Pilot Plan (in progress)

Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).

Minimum Viable Market: Close to home first customers (presales).

Minimum Viable Team: Two to three people to cover Customer promise/sales and Product development/delivery.

Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($62,500).

100 Days Launch Plan (later stage)

Series 0 production roadmap and products. 

Sell to first 100 customers. 

Team of customer developer, product & delivery developer, and revenue model developer.

Minimum CapEx investment.