Startup details


Screens hijack the lives of 1 billion children and change their brains. Steve Jobs limited his kids’ screen time to two hours a day. Children need physical world learning. But most parents have already lost that fight.


To inspire and develop children with home delivered subscriptions of self-directed Montessori physical learning tools that maximize child development and relieves parent guilt.


Pre-revenue proof-of-concept.

Cubiq – Playful physical learning kits on subscription


Market size and share
300+ million addressable market of middle to upper-class households in Western Europe and the US (less than 60% of households). 1:10,000 market share (30,000 households) within 5 years and 1:1,000 (300,000) in 10 years.


Customer segments
Twin career parents, single parents and grandparents in middle to upper-class households in Western Europe and the US.
(1) Concerned about child development.
(2) Time constraints don’t allow for more parent and child play time.
(3) Ready to pay for parent guilt relief.


Value Proposition
Subscriptions plan of home delivered self-directed Montessori inspired physical learning tools that maximize child development and relieves parent guilt. Delivered as a perfectly designed gift for the child development stage. And with transparency to curious parents and inspiration to supporting parents.


PR, word-of-mouth, and social media campaigns. Online order/subscription self-management.
Home direct delivery.


Customer Relationships
Subscription self-service start/pause/stop.
Home delivery is ‘a gift’ for both the child (surprise) and the parent (happy child).
One click away customer service: Ask us anything hour. Live online chat customer service.


Revenue Streams
One price subscription monthly fee at <$100/month with a 60% margin. 5 year target is $3 million monthly recurring revenue (from full launch) growing to $30 million in 10 years.


Key Resources
Expert learning tools selection and learning kit design.
App development of self-guided child instruction and curious parent info/guide.
Production: Production design,  sourcing and production planning.


Key Partnerships
Home direct distribution.


Cost Structure
Product/Development team OpEx
Marketing/Sales team OpEx
Transport OpEx
Kit production OpEx and CapEx


100 Day Pilot Plan
Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).
Minimum Viable Market: Close to home first customers (presales).
Minimum Viable Team: To to three people to cover Customer promise/sales and Product development/delivery.
Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($60,000).


100 Day Launch Plan from spring 2018 will bring forward Series 0 production roadmap and products, sell to first 100 customers with team of customer developer, product & delivery developer, and revenue model developer at minimum CapEx investment.


Full Launch scheduled from fall 2018. Depending on backing from investors (syndicate).

Startup Team


#043 Astronaut / Customer Developer


#044 Astronaut / Product Developer