Lifestyle club for affluent retirees

Yesterday, Clair resented retirement and got weaker by the month.
Today, she enjoys life and directs her surplus energy to be useful to others.
Tomorrow, millions of affluent elders look forward to life with a purpose beyond 66. With benefits to families and society.

Moonshot: Affluent Health

I paid my dues. Now it is my right to live my life to the fullest. I can’t take money with me when I go. I am ready to pay. But don’t have that choice. I will be better off. No-one will be worse off. 

Let’s help wealthy elderly live life to the fullest. Only serving the top 10% wealthy. Showcase the value of rich life at the end. Where the elderly’s desired contribution (to others) is the outset.

Startup: Club 66

For affluent people of 66 and above, Club 66 is the exiting community and offerings to an adventurous retirement. 

Unlike other services targeting elders Club 66 differs in focus on elders that can enjoy life in fun and enriching ways – and pay for it.

Next steps:

As a Moonwalk company, this startup is developed in 100 days stages from conception to growth. We are now approaching stage 2 of 4, and we invite you to join us.

100 Days Startup Project (stage 2 of 4)

Starts 10 February 2018. Only 3 seats per startup. Apply now.

Design & Prove Customer & Promise.

Design & Prove Product & Deliverability.

Design & Prove Revenue Model.

Join us for 7 weekends on-site in Oslo or online. Be a Customer Developer, Product Developer, or Revenue Model Developer.

Apply now
100 Days Startup Pilot (stage 3 of 4)

Starts September 2018. Apply now.

Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).

Minimum Viable Market: Close to home first customers (pre-sales).

Minimum Viable Team: Two to three people to cover Customer promise/sales and Product development/delivery.

Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($62,500).

Apply now

Join us

In the next 100 days (stage 2 of 4) we will prove that we have a customer. That we can deliver our products or service. And that we will make money so we don’t need charity to run our business. We will work in teams. Supported by the best innovation system on the planet.