Social language learning games


Foreign language learning is daunting, lonely and boring. Less than 1% of the 120 million users of the most popular language learning app complete a full language course. And those that do complete it don’t get proficient enough to use it.


To make language learning real-life and social. The way you learnt your native language. With augmented reality multi-player mobile games.


Pre-revenue proof-of-concept: Customer Promise, Product Deliverability, Revenue Model.

Market size and share

Addressable market of 1 billion individual foreign language learners globally. Target of 1:10,000 market share (100,000 paying customers) in 3 years to 1:100 (10 million) in 5 years.

Customer segments

Two core market segments:

(1) Online foreign language learners.
(2) Language learning students (support or replacement to school language curriculum).

Value proposition

Download smartphone app. Enjoy real-life language learning (one click away challenges and mini competitions). Play alone or in multi-player mode. It is social and makes use of engaging augmented reality.


PR, word-of-mouth, and social media campaigns.

App store and website download.

In app prompts and share/invites.

Customer Relationships

App store downloads.

Squeeze page download.

Learning blog.

Competition/top lists.

Revenue streams

Free trial to individuals up to stage 2 of application. Then monthly individual fee at <$19/month. 3 year target is $5 million monthly recurring revenue (from full launch) growing to $50 million in 5 years.

Key resources

Cloud infrastructure.

Augmented reality engine and language/photo connection. 

Key partnerships

Language forums and events.

Language learning experts.

Cost structure

UX/UI and Tech Development team OpEx.

Marketing/Sales team OpEx.

Tech infrastructure OpEx and CapEx.

Amigos Startup Team

These heroes developed and proved Amigos Startup’s Customer Promise, Product Deliverability, and Revenue Model.

Next steps:

As a Moonwalk company, this startup is developed in 100 days stages from conception to growth.

100 Days Pilot Plan (upcoming)

Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).

Minimum Viable Market: Close to home first customers (presales).

Minimum Viable Team: Two to three people to cover Customer promise/sales and Product development/delivery.

Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($62,500).

100 Days Launch Plan (later stage)

Series 0 production roadmap and products. 

Sell to first 100 customers. 

Team of customer developer, product & delivery developer, and revenue model developer.

Minimum CapEx investment.