Startup details

Foreign language learning is daunting, lonely and boring. Less than 1% of the 120 million users of the most popular language learning app complete a full language course. And those that do complete it don’t get proficient enough to use it.


To make language learning real-life and social. The way you learnt your native language. With augmented reality multi-player mobile games.


Pre-revenue proof-of-concept.

Amigos – Social language learning games


Market size and share
Addressable market of 1 billion individual foreign language learners globally. Target of 1:10,000 market share (100,000 paying customers) in 3 years to 1:100 (10 million) in 5 years.


Customer segments
Two core market segments:
(1) Online foreign language learners.
(2) Language learning students (support or replacement to school language curriculum).


Value Proposition
Download smartphone app. Enjoy real-life language learning (one click away challenges and mini competitions). Play alone or in multi-player mode. It is social and makes use of engaging augmented reality.


PR, word-of-mouth, and social media campaigns.
App store and website download.
In app prompts and share/invites.


Customer Relationships
App store downloads.
Squeeze page download.
Learning blog.
Competition/top lists.


Revenue Streams
Free trial to individuals up to stage 2 of application. Then monthly individual fee at <$19/month. 3 year target is $5 million monthly recurring revenue (from full launch) growing to $50 million in 5 years.


Key Resources
Cloud infrastructure.
Augmented reality engine and language/photo connection.


Key Partnerships
Entrepreneurship forums and events.
Lean startup development experts.


Cost Structure
UX/UI and Tech Development team OpEx
Marketing/Sales team OpEx
Tech infrastructure OpEx and CapEx


100 Day Pilot Plan:
Minimum Viable Product: Prototype (one that works to unsupported showcase the customer experience).
Minimum Viable Market: Close to home first customers (presales).
Minimum Viable Team: To to three people to cover Customer promise/sales and Product development/delivery.
Minimum Viable Investment: Just Operating Expenses (time/prototype cost) of kr 500,000 ($60,000).


100 Day Launch Plan from spring 2018 will bring forward Series 0 production roadmap and products, sell to first 100 customers with team of customer developer, product & delivery developer, and revenue model developer at minimum CapEx investment.

Full Launch scheduled from fall 2018. Depending on backing from investors (syndicate).

Startup Team


#046 Astronaut / Customer Developer


#019 Astronaut / Product Developer